art.public.tourism.
21 May 2010
Old School Board, Boardroom
Calverley Street, LS1 3ED, Leeds

Artwork is now often used in place marketing, but does public
art attract tourists? Do artists share a language with
destination managers? How can artists, art managers,
destination managers and tourism promoters work together? Is
what is good for art also good for tourism? And what kind of
publics do art and tourism produce?

There are questions to be asked about the role of art as
utilitarian objects or live events: should art be useful? What
is use in relation to art? What makes art public? And how do
we articulate the importance of the extra-ordinary in our
experience of public spaces? Should tourism be a concern
for artists, or should art be a concern for tourism? In a
time of tighter public spending, how should tourism managers
be thinking about and working with publics, artists and art?

The Workshop will be of interest to professionals working
in arts management and regional development; destination
managers at local and regional level; tourism development
organisation and consultant; owners and managers of tourism
sites as well as artists.

The Workshop will feature the following experts:

- Nicola Hughes
Communications Manager, The Northern Way

- Dr Nigel D Morpeth
Artist and Senior Lecturer, Tourism and Entertainment Management,
Leeds Metropolitan University

- Katy Hallet
National Art Co-ordinator, Sustrans

- Professor Franco Bianchini
Professor of Cultural Policy and Planning,
Leeds Metropolitan University

- Sue Ball
Director, Media and Arts Partnership (MAAP)

- Professor Mike Robinson
Director, Centre for Tourism and Cultural Change (CTCC),
Leeds Metropolitan University

- William Culver-Dodds
Director, Culver-Dodds Cultural Consultancy (CDCC)

Registration and Fee:

The Workshop is open to everyone interested in the outlined
themes. The delegate fee for the full day is £75. Booking can
be made online at
https://onlinestore.leedsmet.ac.uk/catalogue/productdetails.asp?compid=1&pro
did=246&deptid=4&catID=8&hasClicked=1

Workshop Venue:

The Workshop will be held in the Old School Board on Calverley
Street in the centre of Leeds. The venue is opposite the Leeds
Town Hall and behind the Leeds City Art Gallery. The closest car
park is 2 minutes by foot in front at the Rose Bowl on Woodhouse
Lane. The venue is also less than 10 minutes walk from Leeds
Railway Station.

A map of the venue can be downloaded online at
www.tourism-culture.com/location.html

Programme outline

The registration will start at 9:30am and the workshop will be
finished by 5pm. The complete programme will be available soon
on the website.

For further information, updates and the link to the online
registration please go to

http://www.tourism-culture.com/workshop_series.html?PAGE=2

Or email us at ctccleedsmet.ac.uk