FASHION PRACTICE
The Journal of Design, Creative Process & the Fashion Industry

Editors

Sandy Black
Professor in Fashion Design & Technology, London College of Fashion,
University of the Arts

Marilyn DeLong
Professor & Associate Dean for Research & Outreach College of Design,
University of Minnesota

Berg is pleased to announce the publication of a new peer-reviewed
academic journal covering the full range of contemporary design within
the context of the fashion industry. Design is one of the most vibrant
areas of fashion practice and commerce today, yet it has been largely
ignored by scholarship. Fashion Practice fills this major gap by
providing a much-needed forum for topics ranging from design theory to
the impact of technology, economics and industry on fashion practice.
The journal also covers the cultural ramifications of these issues upon
the larger fashion sphere. Interdisciplinary in approach, Fashion
Practice addresses, within the fashion business content, all aspects of
the creative processes that fuel this vibrant business - from clothing
design in retail outlets to technological innovations currently changing
the face of this massive global industry.

Existing journals focus mainly on cultural theory, merchandising and
marketing, or manufacturing and textile technology. Fashion Practice
brings a fresh combination of design-led, socio-cultural business and
applied technology perspectives to bear on fashion practice and
industry. With ethical consumption creating a sea change in industry
processes, customization is featuring high on strategic agendas. The
reduction of manufacturing volumes and the rise of 'prosumers' -
proactive consumers exercising choice and preferences - will have a
major impact on the industry across the globe. Fashion Practice will
address the broad range of contemporary design-related initiatives,
including: discussions of sustainability and ethics within the industry;
micro- and nano-technologies within the fashion context; 'smart'
textiles and digital fashion; materials concepts and process; and
fashion consumption and production from retail to performance fashion.

Should you have an article you would like to submit, please email Sandy
Black at s.blackfashion.arts.ac.uk or Marilyn DeLong at
mdelongumn.edu. The deadline for consideration for the launch issue of
Fashion Practice is 1st May 2008.

Subscription inquiries should be addressed to Veruschka Selbach at Berg
Publishers <vselbachbergpublishers.com>, 1st Floor Angel Court, 81 St.
Clements, Oxford OX4 1AW. (Tel) +44 -01865-245104. (Fax)
+44-01865791165.

www.bergpublishers.com

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